Lacoste. We’ll Make The First Move For You

People talk about experiencing love at first sight. But we want to give then a head start on that. We’re about the bit before eye contact. After all, attraction isn’t a choice. It happens in an instant. Sometimes subconsciously. It can happen before eyes have even met. A scent, a flash of colour, or the light touch of material as someone brushes past can grab your attention and set pulses racing.

‘We’ll make the first move for you’ would work just as powerfully across the LACOSTE fragrance and clothing range. People can give off the right signals without actually having to do anything. And they can say “Goodbye” to those “What do I say?” moments once and for all.