There is one fundamental difference between Creative’s who are very good Creative Directors and those amongst that group who naturally elevate them to Executive Creative Director. The difference is they haven’t just mastered the craft skills necessary to produce world-class creative ideas and campaigns. It is that they also have an extraordinary level of strategic understanding. They start not from the perspective of how to win creative awards; they start from the point of wanting to identify the problem to be solved. They get it right, then they execute to world-class levels. Greg is the equal of any of the Executive Creative Directors I have worked with and I have been lucky to work with the likes of Trevor Beattie, Jeremy Sinclair, John Boiler, John Matthews, Ed Morris and Al Young. Having worked with Greg as my creative partner for 4 years I believe he is a massive asset to any agency or Client.
Kieran Monahan EVP, Global Planning Director & Global Technology Practice Lead – Arnold Worldwide
I worked with Greg for four years at Lowe Worldwide while I was the Global Lead on Nokia and he was the Global Creative Director. It was a very exciting and innovative time for us all. Not only were we leading the integration of best in class cross-discipline IPG agencies to deliver a single solution to the client, but a single media neutral creative idea led all thinking, overseen and managed through the agencies by Greg and his co-creative director Oli Green.
The global work was a breakthrough for an increasingly crowded marketplace in which we won awards for creativity, integration and even hit the top of the dance charts.
The creative work Greg led was key in building Nokia’s multimedia division which became Nokia’s fastest growing and most profitable business division (until 2009 when the iPhone changed the market).
This, in turn, built Lowe and IPG’s Nokia revenue to £40m. Greg not only led a very collaborative integrated creative team but it was then I saw Greg become a genuine ‘idea first’ media neutral creative. He is also one of the most strategic creative’s I have worked with, always looking to understand the insight from which he can build fresh ideas that cut through.
Greg is passionate about building ideas, nurturing others and growing client’s business.
2019-2022. Creative Director at Havas
Very proud to have created the ‘BRING IT’ teacher recruitment campaign for the DFE. Teachers are getting younger five times quicker than ever before.
REF. Havas CCO. Vix Maguire
Global pitch win for eBay.
2018/2019.CREATIVE DIRECTOR AMV
Asda and The Carphone Warehouse and a Pitch win for iZettle.
2017 2018. VCCP. SOCIAL AND DIGITAL CREATIVE DIRECTOR.
2016-2017: CRISPIN PORTER – FREELANCE CREATIVE DIRECTOR /CREATIVE TEAM
American Airlines, Genting Casinos and Hotels.com
2016 – 17: IRIS – FREELANCE CREATIVE DIRECTOR
Returned to IRIS to work on a global pitches Samsung and adidas. Watch this space.
2016: CHI & PARTNERS – FREELANCE CREATIVE DIRECTOR
Responsible for the “Know Your Times” campaign for The Times and The Sunday Times winning a pencil at D&AD.
I spent many a “Tournamental” day and night over the summer bringing the Euro 2016 live stream sight campaign together with Simon Davenport and the rest of the team on the Sun. The ‘Tourna- mental” social campaign picked up the Grand Prix at the Drum awards. One team one dream.
2015 – 2016: GREY – FREELANCE CREATIVE DIRECTOR
Working with Vix Maguire and the team on many a pitch late into many a night, great fun with a great bunch of people. Loved Grey.
2011 – 2014: HOFESH SHECHTER COMPANY LTD – FREELANCE CREATIVE DIRECTOR
Working with the stellar talent that is Hofesh Schecter. Bringing his unique take on dance to a wider audience. If you get a chance to see his work don’t pass it up.
2009-2011: LAUNCHES THE NEXT DOOR – EXECUTIVE CREATIVE DIRECTOR/PARTNER
Blackberry Social Media, Jamie Oliver, Newcastle United Football Club and Burton Foods.
2008-2009: BROOKLYN BROTHERS – CREATIVE DIRECTOR
Woolworths, William Hill, Virgin Media, Discovery Channel and 118 118.
2003-2008: LOWE WORLDWIDE AND PARTNERS – GLOBAL CREATIVE DIRECTOR
Nokia: The launch of Nokia N=Series
Unilever / Domestos.
2002-2003: MUSTOES – SENIOR CREATIVE
Launched the Penguin Books campaign ‘Read More’.
1999-2002: MILES CALCRAFT BRIGINSHAW DUFFY – SENIOR CREATIVE
Dyson, Bells, Tate and Aristoc. Won the global pitch for Total.
1997-1999: TBWA/GGT SIMONS PALMER – GROUP HEAD/BOARD DIRECTOR
Play station, Nike, Goldfish, Nat West, Virgin One, Nissan and Tate.
1991-1997: SAATCHI & SAATCHI – WHERE IT ALL BEGAN. 1993-1997 SAATCHI&SAATCHI ART DIRECTOR/BOARD DIRECTOR
Army. Be The Best.Castelmaine XXXX, Silk Cut, The Independent, The Metropolitan Police, Habitat, The Multiple Sclerosis Society, And The Commission for Racial Equality, Cadbury Schweppes, Toyota, Lexus, British Airways and British Rail.
A year looking after the social offering for VCCP at the same time as being CD on Easy Jet, launching their flying car service and real time snowfall poster. There was also a musical to write for the Meerkats! I led pitches for Nationwide social and the GLA winning both. Watch this space for the launch of the Virgin Bet campaign in the New Year. A great place, doing great work.
So far this year
We’ve picked up a Grand Prix at the Drum Awards and two silvers at Creative Circle for ‘Tournamental’. The ‘Know Your Times’ campaign for The Times has just won a D&AD pencil. Next up Cannes and the BIG Awards.
Over the years
I’ve consistently created work that has won awards (as well as new business) Including 6 D&AD pencils, The Grand Prix at Drum 2018, 3 Cannes lions, 8 Campaign Press, 2 Campaign Poster, 7 Eurobest, 9 Creative Circle Awards, several BTAA awards and school of Kinsale sharks.
Vix Maguire, Shaun Mcllrath and both Jim Thornton (ECD) and David Boscawen(GMD) at VCCP would be happy to provide references if the ones below don’t do the trick.