I worked with Greg for four years at Lowe Worldwide while I was the Global lead on Nokia and he was the Global Creative Director. It was a very exciting and innovative time for us all. Not only were we leading the integration of best in class cross discipline IPG agencies to deliver a single solution to the client, but a single media neutral creative idea led all thinking, overseen and managed through the agencies by Greg and his co creative director.
The global work was break through for an increasingly crowded marketplace in which we won awards for creativity, integration and even hit the top of the dance charts. The creative work Greg led was key in building Nokia’s multi media division which became Nokia’s fastest growing and most profitable business division (until 2009 when the iPhone changed the market). This in turn built Lowe and IPG’s Nokia revenue to £40m.
Greg not only led a very collaborative integrated creative team but it was then I saw Greg become a genuine ‘idea first’ media neutral creative. He is also one of the most strategic creatives I have worked with, always looking to understand the insight from which he can build fresh ideas that cut through.
Greg is passionate about building ideas, nurturing others and growing client’s business.
He is also a great bloke.